OUTDOORS & TOURISM DEVELOPMENT projects
VISITOR JOURNEY
CUSTOMER SERVICE
COMMUNITY DEVELOPMENT
CODES OF CONDUCT
FRANCE
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2023 - Van Escapade
E-Marketing Feedback, and development strategy advice.
2023 - Agence Régionale du tourisme Grand Est
Contributed to a workshop to reflect on the future of youth tourism in Région Grand Est, followed by an interview about perspectives.
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2022 - Marie-Noëlle Biokinergy
E-marketing, translation of the website into English, and development strategy advice.
2021 - Office de tourisme de l'Ouest Guyanais (French Guyana)
Market research, tourism development strategy, financial search, product development,
In this project, we had to understand the dynamism in the destination and actual management to adjust the development strategy. We had to create a new process and approach to develop a new brand including workshops and negotiations with diverse population.
We set a new offer, developed and tested new products to dynamise the destination : integration weekend, photo shoot adventures, kayak, etc.
We search for finances to support the diverse projects from Europe and the French government.
Team management, form the team and local businesses on concepts around visitor experience.
Webmarketing - designed a first draft of a website and leaflet for Paris tourism show.
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2021 - Happy Hike
Feedback and tips on how to develop a business - Marketing - networking. Together, we prototyped and tested new products with Perrine Garda (life coach) and Sandy Moreeau (Yoga teacher) in the form of a day hike related to physical and mental well-being.
2016 - Tourism Pyrénées-Gascogne bank
Local tourism development strategy. Visitor experience. RFID development system. Solutions to create a link between the bank and the local tourism stakeholders. Conceptualisation and solutions to create a local network generating attraction for local businesses.
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2016 - Sustainable mobilities - Outdoors sports & tourism
Sustainable development, land use planning, land management, destination marketing strategy. Focus on solutions to reduce the impacts of tourism while developing the attractivity in the destinations.
We developed sustainable mobilities such as hiking and cycling paths in "Les Baux de Provence" district district council to spread the flux of tourists in a destination that reached its resilience capacity.
Implementation of solutions and action plan reducing the impacts of outdoor activities in Massif de La Gardiole Natural Park.
Document :
Mobilities : Problematics regarding the influx / movement of people in destinations facing important environmental resilience challenges. What management strategy should be adopted in those areas ?
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2015 - Luggage transport in itinerant tourism (Startup project)
Diagnosis and market research seeking the opportunities to develop a company who transfer luggage in a collaborative economic context to structure the itinerant tourism product in South West of France.
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2013 - Pyrénées National parc
Territorial diagnostic and development strategy (Vallée d'Aure area). Design thinking. Research. Land use planning. Destination marketing strategy. Survey. Interviews. Conceptualisation. Action plan.
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2010 - Villeneuve sur Vère district council
Land use planning. Public area management and landscaping. Design of a public area to bring dynamism in the centre of the village using urban and landscaping techniques. Visitor journey. Local population wellbeing.
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2009 -Cap'Découverte (Fr) outdoors activities park
Outdoor sport theme park development entrance. Landscaping. Design. Team management. Land use planning.
Design of an attractive entrance for a famous theme park linked to its marketing strategy.
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KENYA
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2014- Massai Mara University (Kenya)
Marketing strategy. Eco-tourism. Sustainable tourism
- Delphine participated on a project toward developing an interpretation centre adding value to the Massai culture in a purpose of developing tourist awareness regarding this population.
- Challenges regarding adding value to communities with a colonial background
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UNITED KINGDOM
2021 Gillian's walks (Scotland)
Advisor - Support Gillian in her business project as a walking leader.
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2014 - 2016 Chiltern Tourism Network
Sustainable tourism destination brand development strategy. Marketing and E-marketing. Data analysis, Qualitative and quantitative surveys.
Hiking events market research
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Document
"The place of internet as tool into creating a brand destination. Is it possible to create a tourism destination brand for an area located between two internationally well known destinations ? Is internet a major tool in the process of creating it ?
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2014 -The Crown & The King Arms Hotels
E-marketing.(Communication), Market research about corporate tourism and German / French market. Data analysis.
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CANADA
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2018 - Banff Lake Louise Tourism
Visitor experience specialist. Crisis management, alternative travel plan (Fire, road closures, weather, road accident, bears). Tourism strategy analysis and development including transport management in collaboration with Parks Canada in a worldwide well know destination. Research.
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- Analysed another profile of visitors (American, Chinese).
- Learnt more about the power of emotional intelligence (EI) in leadership
- Developed knowledge around the system of a visitor centre as a private organisation.
- Experimented using EI as a new way to give the best experience for each visitor in times of crisis (fire, bear attacks, accidents, etc.).
- Observed how this area try to adapt to reduce the impact of tourism in this international well-known destination and how social medias such as Instagram can bring negative impacts to a destination.
- Challenges regarding the immigration system (lottery) to get a working holiday visa.
- Analyse of the role of casual workers and the strategy Banff - Lake Louise destination to develop the destination investing all levels of stakeholders. ex: Ambassador program.
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NEW ZEALAND
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2019 - Picton I-site
Visitor experience specialist. Travel consultant. Observation of the cruises customers behaviours and also study of the Tiaki Promise project. Offered a concept to develop the local businesses network using a royalty card (package) to value and protect the local population from the increase of prices while being attractive for the visitor.
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2019 - Le Café Picton
Analyze the potentials of opening a coffee shop dedicated to travelers. An alternative visitor centre using the design and atmosphere of a coffee shop to advise and give the best experience to travellers. My double position working at the visitor centre and restaurant was strategic and powerful to approach the visitors and locals.
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- Approached new profile of tourists (cruise ship)
- understanding new ways to manage a visitor centre and local tourism organisation.
- Experienced emotional intelligence to organise the visitors experience and deal with times of crisis.
- Insight from NZ tourism strategy to reduce the impacts tourism (Tiaki Promise, local legislations, etc.) and their way to collaborate and include the Maori culture. (Te papa museum)
- Analysed the potentials of opening a coffee shop dedicated to travellers. An alternative visitor centre using the design and atmosphere of a coffee shop to advise and give the best experience to travellers.
AUSTRALIA
2019- ' Playground for adults ' with the Self Club
As consultant Delphine helped Samantha Sacchi from The Self Club to expand her offer, creating new products to develop human awareness. That way, every month they organized social events including games to create real human connections. A social experiment engaging alternatives insights to develop people awareness regarding the impact of their behaviours on themselves and their surroundings. Also, a way to create meaningful connexions between humans using activities, community to reduce anxiety and depression.
Delphine also conducts market research studies to explore the opportunities of evolutions.
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2020- Co-created a tool pre-travel and post-travel mindset experience with 'Hello Xolotl" Delphine co-created with Lourdes Zamanillo a ​tool inviting the traveler to self-reflection pre and post-travel maximizing the travel guided experience with 'Hello Xolotl".
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2020- Two sessions of 'Disconnect to reconnect Workshops ' for KPMG consulting
Organisation of two workshop sessions to bring nature and adventure into workers lives and balance their lifestyle concerning digital consumption.
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2017 and 2019 - Customer service advisor
Delphine worked for outdoor shops (Mountain Design and Fjallraven) approaching the travellers coming to Oz and going to Europe, helping them to gear up. It was an opportunity to try new ways to influence the visitors in a retail context, using Emotional Intelligence (EI) techniques to help them to prepare their adventures.
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2017- "Jetsport Pty Ltd"
Delphine advised Nicolas D'anna ​ regarding public grants applications and different ways to earn money regarding the company situation. She had the opportunity to analyze the role of thematic communities, social innovation to increase wellbeing and real human connections in destinations. She also facilitated the connection between The Self Club and Jetsport to collaborate on a common event.
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2020- "Regeneration Projects" UNWTO application
Delphine took part in the brainstorming regarding the application of the "Regeneration Projects" UNWTO grant alongside Matt Sykes and the Young Tourism Leader Network.
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2020- "Cinealta" E-marketing strategy
Delphine advised Geraldine Taylor regarding her website and online marketing strategy.
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2017-2021 Travel mentor - Hiking leader
On her spare time, Delphine greet travellers, expat in Melbourne and organise activities including mindful hikes empowering each of them in their first step in Australia. Expatriation in a new country is challenging and the transitions in a new place and also coming back home are challenging. To bring a smooth transition, I guide each of them to go through those periods of anxiety, depression and doubt.
She also supports Chloé Favre in her project "Hiking Tribe" as she wants to bring people closer to nature and reduce mental health disorders using hiking.
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THAILAND
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- Observations and understanding of the evolution of the Thai culture facing increasing tourism.
- Giving herself daily challenges, she lived like and with backpacker, going with the flow. She also discovered the power of storytelling, social media and the Facebook communities in the tourism industry.
- Analyse of the interactions between different generations of independents travellers in youth hostels.
- Experimentation of social approach and interactions with the local population
- Experience and analyse of local culture discovery by immersions guided and non guided. Elephant tourism influences.
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NEW CALEDONIA
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Delphine had the chance to be introduced and experience the Kanak tribe lifestyle. That way, I developed my awareness around the impact of tourism and also the French colonisation on those communities. She interviewed 'Caldoche' and french expats to get their own perspective around the New-Caledonian situation.
She observed the french independent traveller behaviours and understand the reasons and intentions behind their travels.